Despite generating 70% of employment and moving US$ 2 billion per year, only 15% of micro, small and medium-sized enterprises in Paraguay have their own e-commerce channel. The national director of Entrepreneurship of the Ministry of Industry and Commerce, Romina Da Re, highlighted the opportunity for digitalization during the launch of the IV Expo eCommerce 2026, which takes place on May 21.
Romina Da Re
Pytagua coverage mentioning Romina Da Re.
Paraguay's Ministry of Industry and Commerce (MIC) has launched the fourth edition of Expo eCommerce, to be held on May 21, 2026, focusing on reducing the digital gap among micro, small, and medium-sized enterprises (MSMEs). National Director of Entrepreneurship Romina Da Re highlighted that only 15% of MSMEs have their own e-commerce platform, despite the sector representing 70% of employment and 24% of the country's commercial activity. The event, organized by the Paraguayan Chamber of Electronic Commerce with support from the Vice Ministry of MSMEs, will offer training in digital sales, payment methods, artificial intelligence, and financial inclusion.