Deputy Industry Minister Javier Viveros said the 56th General Assembly of the Latin American Association of Development Finance Institutions (Alide), held in Asunción, strengthens the country brand and positions Paraguay as a strategic destination for investment and industrial development. The event, running through May 22, brings together representatives from development banks and multilateral organizations, with the National Development Bank (BNF) as host.
Marca País
Estrategia de promoción de la imagen de Paraguay en el exterior.
After 16 years of absence, the qualification of the Paraguayan National Team for the 2030 World Cup, under the command of Gustavo Alfaro, generates economic expectations and international projection. Group D, with the United States, Turkey, and Australia, opens opportunities for the Country Brand, agribusiness, tourism, and sectors such as clothing and technology, with emphasis on the digitalization of MSMEs.