The ninth edition of the Asu Coffee Fest will take place on July 25 and 26 at the Centro de Convenciones Universitaria (the former Hotel Casino Itá Enramada) in Asunción, bringing together coffee shops, roasters, baristas, and specialty brands for an event dedicated to coffee culture.
The festival will offer over one hundred activities, including guided tastings, workshops, barista competitions, exhibitions, sensory experiences, live music, and a variety of food options, with activities for the whole family.
Laura Doldán, co-creator and director of Communication and Production for the event, highlighted that the location was kept because it meets the public's expectations, with ample outdoor spaces and architecture that matches the festival's creative spirit.
Juanjo López, co-creator and Commercial Director, emphasized that the Asu Coffee Fest has become a meeting point to discover new brands, learn about coffee, and keep up with innovations in the sector in Paraguay and around the world.
Tickets are already on sale, priced at G. 155,000 for the general ticket and G. 295,000 for the Hydrate option, which includes a mug from the chosen brand. Children under 3 enter for free, and children aged 3 to 11 pay G. 60,000. Tickets for these age groups are available only at the box office during the event.
Banco Sudameris will support this edition with special activations and exclusive benefits to be announced during the festival.
The organizers say the festival drew more than 28,000 attendees across its first eight editions and has established itself as one of the country's leading gastronomic and cultural experiences. They also say it helps promote growth and innovation in Paraguay's coffee industry.