The ninth edition of the Asu Coffee Fest will take place on July 25 and 26 at the Centro de Convenciones Universitaria in Asunción, bringing together coffee shops, roasters, baristas, and specialty brands for an event dedicated to coffee culture.
The festival will offer over one hundred activities, including guided tastings, workshops, barista competitions, exhibitions, sensory experiences, live music, and a variety of gastronomic options, with areas designed for the whole family.
Laura Doldán, co-creator and director of Communication and Production for the event, highlighted that the location was kept because it meets the public's expectations, with ample outdoor spaces and architecture that matches the festival's creative spirit.
Juanjo López, co-creator and Commercial Director, emphasized that the Asu Coffee Fest has become a meeting point to discover new brands, learn about coffee, and keep up with innovations in the sector in Paraguay and around the world.
Tickets are already on sale, priced at G. 155,000 for the general ticket and G. 295,000 for the Hydrate option, which includes a mug from the chosen brand. Children up to 3 years old enter for free, and for those between 3 and 11 years old, the price is G. 60,000, with sales only available at the box office during the event days.
Banco Sudameris will support this edition with special activations and exclusive benefits to be announced during the festival.
With over 28,000 accumulated participants from the previous eight editions, the Asu Coffee Fest has established itself as one of the country's leading gastronomic and cultural experiences, driving growth and innovation in the Paraguayan coffee industry.