Dass Group, a Brazilian manufacturer of brands such as Nike, Adidas, Fila, Umbro, Asics and Champion, has transferred its production line from Argentina to Paraguay, attracted by tax incentives from the Maquila Regime. The new plant, inaugurated in March, received a US$ 40 million investment. While the factory in Coronel Suárez (Buenos Aires) was closed, the unit in Eldorado (Misiones) operates at reduced capacity, generating uncertainty among workers.
Marco Riquelme
Ministro de Industria y Comercio de Paraguay.
Paraguay's maquila regime recorded exports of US$471 million in the first four months of 2026, an increase of US$83 million compared to the same period in 2025. The sector generated 1,154 new jobs and approved 24 new investment programs. Additionally, brands such as Fila, Umbro, Nike, ASICS, and Champion are already producing in the country, with emphasis on the partnership between Grupo Texcin and Grupo Dass.
The Minister of Industry and Commerce, Marcos Riquelme, acknowledged that the sharp fall of the dollar (about 25% in one year) is compressing margins and competitiveness of local industries, especially exporters who bill in dollars but have costs in guaranis. The US currency exchange rate opened the week at G. 6,120 in the effective exchange and G. 6,096 in the interbank market.
The business delegation that accompanied President Santiago Peña to Taiwan returned with concrete agreements to open the Taiwanese market to Paraguayan chicken meat, sell carbon credits, and set up bus and solar panel factories in Paraguay.