Umbro

The maquila regime in Paraguay is experiencing its best moment, driven by the apparel sector. The alliance between Texcin and the Dass group resulted in Dass-Tex, which has already invested over US$40 million and plans to create 1,200 jobs. Brands such as Nike, Umbro and Asics are expected to begin production in the country soon.

Brazilian group Dass, a manufacturer of footwear and apparel for brands such as Nike, Adidas, Fila, and Umbro, announced an investment of about US$40 million to set up a plant in Mariano Roque Alonso, near Asunción, under the maquila regime. The company already generates about 600 jobs in the country.

Paraguay's maquila regime recorded exports of US$471 million in the first four months of 2026, an increase of US$83 million compared to the same period in 2025. The sector generated 1,154 new jobs and approved 24 new investment programs. Additionally, brands such as Fila, Umbro, Nike, ASICS, and Champion are already producing in the country, with emphasis on the partnership between Grupo Texcin and Grupo Dass.

Dass Group, a Brazilian manufacturer of brands such as Nike, Adidas, Fila, Umbro, Asics and Champion, has transferred its production line from Argentina to Paraguay, attracted by tax incentives from the Maquila Regime. The new plant, inaugurated in March, received a US$ 40 million investment. While the factory in Coronel Suárez (Buenos Aires) was closed, the unit in Eldorado (Misiones) operates at reduced capacity, generating uncertainty among workers.