Brazilian businessman Luciano Hang, owner of the Havan megastore chain, visited Paraguay this week to evaluate investment opportunities in the country. During his stay, he met with President Santiago Peña and other authorities, in addition to visiting local industries and shopping centers in Asunción.
Hang highlighted on his social media that he was impressed with Paraguay's economic development, citing factors such as low taxes, economic freedom, and a business-friendly environment. He announced that his company is developing a plan to assess the opening of its own stores in the country.
Currently, Havan already works with Paraguayan maquiladoras that produce textile goods sold in its stores in Brazil. The businessman visited these factories during his trip and praised the technology and capability of the local workforce.
President Peña received Hang at the Mburuvicha Róga presidential residence. In an official statement, the Paraguayan government highlighted that the interest from major international groups reflects confidence in the country as an investment destination.
Luciano Hang is a controversial figure in Brazil, known for his support of former President Jair Bolsonaro. His company has faced labor lawsuits over racism, and he himself has filed numerous lawsuits against critical journalists. These aspects were not mentioned in the official statements about the visit.
With 193 stores in Brazil and annual revenue of approximately US$3.7 billion, Havan views Paraguay as a strategic market for expansion, attracted by the 4% economic growth recorded in the first half of 2026—the highest in Latin America.