When Miguel Figueredo graduated in Biochemistry, his family wanted him to seek a stable job. Three months later, he opened his own clinical analysis laboratory. The business nearly failed: the large laboratories of the time, with business hours, dominated the market. “No one came. The big ones ate me up,” he recalls.
The turning point came when he realized that after seven in the evening, no one handled emergencies. “They said: at night there are sick people, at night there are accidents. We have to gain time on illness.” Figueredo reversed the clock: while the city slept, he opened his doors. The strategy of nighttime availability won the first clients and created a unique position in the Paraguayan health ecosystem.
Today, Figueredo owns Asismed, the largest private health insurance company in Paraguay, and chairs the board of MAPFRE Paraguay. He also served as a director of Club Sol de América and the Paraguayan Football Association (APF). His trajectory, from humble roots in Barrio Obrero to business consolidation, illustrates how the ability to redefine the business model can turn an initial failure into a health empire.