The Paraguayan national team's qualification for the 2026 World Cup, jointly hosted by Mexico, the United States, and Canada, is already giving the country's economy a boost. The tourism sector is seeing growing demand, while areas such as food, beverages, and retail are gearing up for the peak consumption days during the tournament.
Joaquín Prono, director of Somos Paraguay — the Paraguayan Football Association (APF) wholesaler responsible for marketing travel packages for fans — said demand has been "excellent," driven by the euphoria of Albirroja supporters over Paraguay's return to a World Cup after several years. He noted there is a "huge difference" in the momentum generated compared to any other sporting event.
Around 2,000 Paraguayans are expected to travel from the country to follow the national team in the United States. Prono highlighted that this will be the first time in history that charter flights will depart from Paraguay for a World Cup. Interest in the presale was so high that two flights had to be opened, each with a capacity of 288 passengers. Packages to attend one match start at $5,350; for two matches, at $6,900; and for all three group-stage games, at $9,950. Options include financing of up to 18 interest-free installments.
Other sectors are also expecting an economic boost on the Albirroja's match days, which coincide with two national holidays, on June 12 and 20. Daniel Burt, general manager of the Paraguayan Meat Chamber (CPC), said local supply is guaranteed and that the offering is being reinforced with rib imports. He noted that Paraguay faces competitiveness challenges due to the appreciation of the guaraní (Paraguayan currency), which underscores the importance of the domestic market.
Gustavo Lezcano, president of the Paraguayan Supermarket Chamber (Capasu), expressed high expectations that match days will be periods of strong consumption. Depending on the national team's performance, sales could reach levels similar to those recorded at the 2010 World Cup in South Africa, close to Christmas season figures. Lezcano said there are no signs of sharp price increases, although the outlook will depend on the broader context. The sector is still building up inventory, with expectations of strong supply from meatpacking plants.
Andrés Kemper, president of the Paraguayan Shopping Center Chamber (CCCPy), reported that malls are organizing special activities for match days. Food service outlets may extend their operating hours, and sporting goods, televisions, and the food sector are among the segments expected to benefit most from the World Cup effect. The commercial strategy, however, will depend on each individual shopping center.